How We Designed An Exceptional Conversion Website For A Local Business [Case Study]

This case study demonstrates how our team of experts took a local business website that needed help and built a high-performance, conversion-focused site that drives more traffic and revenue. If you're wondering, "How can I improve my website’s performance?" this case study will illustrate what we did — and how we can do it for you.

The Challenge: A Business Struggling with Low Conversions

When our client first approached us, their website had not been beneficial for their business. They had a local business website that was not user-friendly, not mobile-responsive, and not generating leads or sales with their visitors. The website design was dated, and it made it difficult to attract customers based on communication about their service. To sum it up, their online presence just wasn't putting in enough work.

Our client asked a burning question that we often hear from business owners when we talk about their website: "Why isn't my website generating leads?" After we evaluated their site and reviewed the customer journey, we outlined a few reasons why they were not getting results.

Our Approach: Crafting a Tailored Website to Boost Conversions

When we agreed to the project, we had a clearly defined objective: to convert the client's website from a before and after to a vehicle that will create real value for their business. We considered several key areas of focus, and to the satisfaction of both the client and us, we created a website that worked aesthetically and drove results:

User Experience (UX): We revamped the design of the website to be more intuitive, mobile-responsive, and easy to navigate. We simplified the user journey, ensuring visitors could quickly find what they needed and take action.

SEO: We improved the site's SEO strategy, optimizing for relevant local keywords and being sure that every page was built to rank in search engines. We optimized meta descriptions, title tags, and content.

CRO or Conversion Rate Optimization: We designed strategic calls-to-action, also known as CTAs, lead capture forms, and signals of customer trust across the site to produce more conversions for the client's website. We also ensured the website was aligned with the client's business objectives to promote potential buyers to loyal customers.

Speed and Performance: We focused on improving the website's loading speed, optimizing the images, and ultimately measuring that the website performed effectively across desktop and mobile devices.

The Results: A High-Converting Website That Drives Business Growth

This website development case study's numbers speak for themselves. After redesigning and optimizing their website, the client experienced a remarkable improvement in site performance. Here’s what we achieved:

Increased Traffic: Because of better SEO and overall user-friendly design, the site started getting more visitors from search engines, social media, and referral traffic.

Improved Conversion Rates: With optimized CTAs and a better user experience, conversion rates improved dramatically with more visitors filling out lead forms and buying.

Improved User Engagement: Both the new design and increased load speeds resulted in improved user engagement. Visitors to the site spent more time on the site, explored more pages, and engaged with the content.

Better Mobile Experience: After optimizing the site for mobile devices, the website experienced a notable increase in conversions from mobile users, who represent a significant portion of this business’s audience.

All in all, we transformed a website that was not meeting business objectives into a high-converting website that produces real outcomes. A true success story of a website illustrates how an approach focused on web design and development can impact your website presence and bottom line.

Why Choose PixelProom for Your Website Development Needs?

If you are facing similar frustration and are questioning why your website isn't producing the results you need, PixelProom is here to help. We are experts in web development results, and we know how to build websites that look great and work even better.

Whether you need a new website, or you’re redesigning your current one, we can build you a website that can convert visitors into customers. We combine SEO best practices, conversion optimization techniques, and mobile-friendly design so that your website is not just another website on the internet, but an amazing business tool.

�� Ready to get started? Let us help you transform your website into a high-converting powerhouse. Visit us at PixelProom.com or email us at contactus@pixelproom.com to discuss how we can bring your business to the next level with expert website development.